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    • Managing quality service in hospitality : how organizations achieve excellence in the guest experience 

      Ford, Robert C.; Sturman, Michael C.; Heaton, Cherrill P. (Cengage Learning, 2012)
      This book fully covers the topic of managing hospitality organizations by using academic studies and real life experience from companies like Walt Disney Company, Marriott, Ritz-Carlton, Darden Restaurants, Southwest ...
    • Managing the guest experience in hospitality 

      Ford, Robert C.; Heaton, Cherrill P. (Delmar/Thomson Learning, 2000)
      This book is organized around the 14 "Service Principles" with a chapter dedicated to each. The most recent research is integrated throughout to support each principle and each chapter provides "Exemplars of Excellent ...