16. Marketing - Media - Communication: Tài liệu gửi gần đây

Đang hiển thị mục 26-30 trong tổng 543

    • Competitive branding strategies : managing performance in emerging markets 

      Rajagopal (Palgrave Macmillan, 2019)
      This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions ...

    • Internal communications : a specially commissioned report 

      Farrant, James (Thorogood, 2000)
      Internal communications are vital to all organizations. They are its life blood. Even organizations that do not have a specialist department now recognize the need for the function, while those at the leading edge are ...

    • Media programming : strategies and practices 

      Eastman, Susan Tyler; Ferguson, Douglas A. (Cengage Learning, 2013)
      Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations ...

    • Producing and directing the short film and video 

      Rea, Peter W.; Irving, David K. (Focal Press, 2010)
      The book clearly illustrates all of the steps involved in preproduction, production, postproduction, and distribution. Its unique two-fold approach looks at filmmaking from the perspectives of both producer and director, ...

    • Digital signage broadcasting : content management and distribution techniques 

      Lundström, Lars-Ingemar (Focal Press is an imprint of Elsevier, 2008)
      This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband ...