16. Marketing - Media - Communication: Recent submissions

Now showing items 1-5 of 544

    • The Customer Excellence Enterprise: A Playbook for Creating Customers for Life 

      Simmons, Wayne; DeWitt, Tom (Wiley, 2024)
      Make customer-centricity tangible, sustainable, and real by implementing structural and systemic changes to the DNA of your company. Businesses need to do more than sell to customers―they need to help them live their ...

    • Social Media Marketing For Dummies 

      Singh, Shiv (‎For Dummies, 2010)
      Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn ...

    • The Storytelling Hero: Speaking for Powerful Communication 

      Bewley, Stewart (Capstone, 2023)
      With expert guidance from veteran public speaking coach Stewart Bewley, you'll discover how to gain the confidence needed to become a phenomenal public speaker. Using simple tools and techniques you can apply every time ...

    • Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition 

      Wheeler, Alina; Meyerson, Rob (Wiley, 2024-03-06)
      Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, ...

    • Hospitality Marketing Management (6th Edition) 

      C. Bojanic, David; D. Reid, Robert (Wiley, 2016)
      Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the ...