16. Marketing - Media - Communication
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Social Media Marketing For Dummies
(For Dummies, 2010)Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn ... -
The Storytelling Hero: Speaking for Powerful Communication
(Capstone, 2023)With expert guidance from veteran public speaking coach Stewart Bewley, you'll discover how to gain the confidence needed to become a phenomenal public speaker. Using simple tools and techniques you can apply every time ... -
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition
(Wiley, 2024-03-06)Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, ... -
Hospitality Marketing Management (6th Edition)
(Wiley, 2016)Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the ... -
Digital Marketing Strategy: An Integrated Approach to Online Marketing (3rd Edition)
(Kogan Page, 2022)Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in ...