Now showing items 1-20 of 540

    • A first look at communication theory 

      Griffin, Em; Ledbetter, Andrew; Sparks, Glenn (McGraw-Hill, 2019)
      The tenth edition of this book justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to ...
    • A framework for marketing management 

      Kotler, Philip; Keller, Kevin Lane (Pearson, 2016)
      The 6th edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their ...
    • A framework for marketing management 

      Kotler, Philip; Keller, Kevin Lane (Pearson, 2016)
      The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th edition approaches ...
    • A pocket guide to public speaking 

      O'Hair, Dan; Rubenstein, Hannah; Stewart, Robert A. (Bedford/St. Martin's, 2016)
      This newly redesigned full-color edition offers even stronger coverage of the fundamentals of speechmaking, while also addressing the changing realities of public speaking in a digital world. It features fully updated ...
    • A preface to marketing management 

      Peter, J. Paul; Donnelly Jr., James H. (McGraw-Hill, 2015)
      This book is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By ...
    • Absolute essentials of digital marketing 

      Charlesworth, Alan (Routledge, 2021)
      This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear ...
    • Absolute essentials of strategic marketing 

      Proctor, Tony (Routledge, 2021)
      Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ...
    • Account based marketing for dummies 

      Vajre, Sangram (Wiley, 2016)
      This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step ...
    • Advanced theory and practice in sport marketing 

      Schwarz, Eric C.; Brannigan, Kyle J.; Cattani, Kevin P.; Hunter, Jason D. (Routledge, 2022)
      The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information ...
    • Advances in global marketing : a research anthology 

      Leonidou, Leonidas C. (editor); Katsikeas, Constantine S. (editor); Samiee, Saeed (editor); Aykol, Bilge (editor) (Springer, 2018)
      This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing ...
    • Advertising 

      Weigold, Michael F.; Arens, William F. (McGraw-Hill, 2018)
    • Advertising : an integrated marketing communication perspective 

      Belch, George E.; Belch, Michael A.; Kerr, Gayle (McGraw-Hill, 2020)
      The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current ...
    • Advertising and promotion : an integrated marketing communications perspective 

      Belch, George E.; Belch, Michael A. (McGraw-Hill, 2018)
      In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, ...
    • Advertising and promotion : an integrated marketing communications perspective 

      Belch, George E.; Belch, Michael A. (McGraw-Hill, 2021)
      This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including ...
    • Advertising confluence : transitioning marketing communications into social movement 

      Arora, Anshu Saxena (editor); Bacouël-Jentjens, Sabine (editor) (Palgrave Macmillan, 2015)
      "Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens ...
    • Advertising in contemporary consumer culture 

      Burgh-Woodman, Hélène de (Palgrave Macmillan, 2018)
      This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author ...
    • Advertising, promotion, and other aspects of integrated marketing communications 

      Andrews, J. Craig; Shimp, Terence A. (Cengage Learning, 2018)
      Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts. With ...
    • Advertisting Progress: American business and the rise of consumer Marketing 

      Laird, Pamela Walker (Johns Hopkins University Press, 2019)
    • AI in marketing, sales and service : how marketers without a data science degree can use AI, Big data and Bots 

      Gentsch, Peter (Palgrave Macmillan, 2019)
      This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial ...
    • An introduction to intercultural communication : identities in a global community 

      Jandt, Fred Edmund (SAGE Publications, 2018)
      This book prepares today's students to successfully navigate our increasingly global community by integrating major current events into essential communication skills and concepts. To spark student interest, award-winning ...