16. Marketing - Media - Communication: Tài liệu gửi gần đây

Đang hiển thị mục 31-35 trong tổng 543

    • Producing for TV and new media : a real-world approach for producers 

      Kellison, Cathrine (Focal Press, 2009)
      This new edition now covers striking developments in new media, delivery systems, the expansion of the global marketplace of media content.

    • Marketing across cultures 

      Usunier, Jean-Claude; Lee, Julie Anne (Pearson, 2013)
      This book examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that ...

    • Sponsorship in marketing : effective partnerships in sports, arts and events 

      Cornwell, T. Bettina (Routledge, 2020)
      "Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked ...

    • Present-day corporate communication : a practice-oriented, state-of-the-art guide 

      Beger, Rudolf (Springer, 2018)
      This book serves as an easy-to-read, up-to--date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate ...

    • The SAGE handbook of social media research methods 

      Sloan, Luke (editor); Quan-Haase, Anabel (editor) (SAGE reference, 2017)
      "The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data,' from the formulation of research questions to ...