16. Marketing - Media - Communication: Tài liệu gửi gần đây

Đang hiển thị mục 56-60 trong tổng 543

    • Intercultural communication in contexts 

      Martin, Judith N.; Nakayama, Thomas K. (McGraw-Hill, 2010)
      This popular text addresses the core issues and concerns of intercultural communication by integrating three different perspectives: the social psychological, the interpretive, and the critical. The dialectical framework, ...

    • Communication : principles for a lifetime 

      Beebe, Steven A.; Beebe, Susan J.; Ivy, Diana K. (Pearson, 2016)
      This book was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around ...

    • Communication between cultures 

      Samovar, Larry A.; Porter, Richard E.; McDaniel, Edwin R. (Cengage Learning, 2010)

    • When cultures collide : leading across cultures 

      Lewis, Richard D. (Nicholas Brealey Publishing, 2006)
      Richard Lewis provides a guide to working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond. This revised and expanded edition in paperback of ...

    • International marketing research 

      Craig, C. Samuel; Douglas, Susan P. (John Wiley & Sons Ltd, 2005)
      This book is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global ...