16. Marketing - Media - Communication: Tài liệu gửi gần đây

Đang hiển thị mục 61-65 trong tổng 543

    • The power of infographics : using pictures to communicate and connect with your audience 

      Smiciklas, Mark (Que publishing, 2012)
      This straightforward, visual, common-sense based book explains: What infographics are, and why they work so well; How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts; ...

    • Ogilvy on advertising in the digital age 

      Young, Mile (Bloomsbury, 2018)
      "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives ...

    • Tested advertising methods 

      Caples, John (Prentice Hall, 1997)
      Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into ...

    • McQuail's mass communication theory 

      McQuail, Denis (SAGE Publications, 2010)
      It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more ...

    • McQuail's media & mass communication theory 

      McQuail, Denis; Deuze, Mark (SAGE Publications Ltd, 2020)
      An increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication; Further discussion ...