16. Marketing - Media - Communication: Recent submissions

Now showing items 46-50 of 543

    • The social psychology of communication 

      Hook, Derek (editor); Franks, Bradley (editor); Bauer, Martin W. (editor) (Palgrave Macmillan, 2011)
      "This is the first comprehensive text on social psychological approaches to communication, providing an excellent introduction to theoretical perspectives, special topics, and applied areas and practice in communication. ...

    • Intercultural communication : globalization and social justice 

      Sorrells, Kathryn (SAGE Publications, 2016)
      This student introduction examines intercultural communication within the geopolitical, economic, and cultural context of globalization. It takes a social justice approach and provides a framework to create a more fair and ...

    • Children, teens, families, and mass media : the millennial generation 

      Kundanis, Rose M. (Lawrence Erlbaum Associates, Inc., Publishers, 2003)
      This text provides a survey of the relationship between children and those mass media found in the home--radio, television, and the Internet. Using a theory-based approach, with attention to developmental, gender, ethnic, ...

    • Intercultural communication in contexts 

      Martin, Judith N.; Nakayama, Thomas K. (McGraw-Hill, 2018)
      This book examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and religious differences in domestic and global contexts. Students are introduced ...

    • Business communication today 

      Bovée, Courtland L.; Thill, John V. (Pearson, 2018)
      With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all students, ...