16. Marketing - Media - Communication: Tài liệu gửi gần đây

Đang hiển thị mục 41-45 trong tổng 555

    • Producing and directing the short film and video 

      Rea, Peter W.; Irving, David K. (Focal Press, 2010)
      The book clearly illustrates all of the steps involved in preproduction, production, postproduction, and distribution. Its unique two-fold approach looks at filmmaking from the perspectives of both producer and director, ...

    • Digital signage broadcasting : content management and distribution techniques 

      Lundström, Lars-Ingemar (Focal Press is an imprint of Elsevier, 2008)
      This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband ...

    • Producing for TV and new media : a real-world approach for producers 

      Kellison, Cathrine (Focal Press, 2009)
      This new edition now covers striking developments in new media, delivery systems, the expansion of the global marketplace of media content.

    • Marketing across cultures 

      Usunier, Jean-Claude; Lee, Julie Anne (Pearson, 2013)
      This book examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that ...

    • Sponsorship in marketing : effective partnerships in sports, arts and events 

      Cornwell, T. Bettina (Routledge, 2020)
      "Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked ...