16. Marketing - Media - Communication: Tài liệu gửi gần đây

Đang hiển thị mục 41-45 trong tổng 543

    • Television production handbook 

      Zettl, Herbert (Thomas Wadsworth, 2006)

    • Teaching youth media : a critical guide to literacy, video production & social change 

      Goodman, Steven (Teachers College Press, 2003)
      This book explores the power of using media education to help urban teenagers develop their critical thinking and literacy skills. Describes the changes schools and after-school programs need to make in order to create a ...

    • Programming for TV, radio, and the Internet : strategy, development, and evaluation 

      Perebinossoff, Philippe; Gross, Brian; Gross, Lynne S. (Focal Press, 2005)
      Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience ...

    • Communication skills for effective management 

      Hargie, Owen; Dickson, David; Tourish, Dennis (Palgrave Macmillan, 2004)
      It is now widely recognized that communication is at the very heart of effective management. There is an ever-expanding demand for valid and generalizable information on how best to relate to people in organizational ...

    • The cultural dimension of global business 

      Ferraro, Gary P.; Briody, Elizabeth Kathleen (Routledge, 2013)
      Upon completing this book readers will be able to: Understand the interaction between global business and culture; Discuss comparative values and cultural differences; Recognize the importance of understanding nonverbal ...