16. Marketing - Media - Communication: Recent submissions
Now showing items 31-35 of 543
-
Producing for TV and new media : a real-world approach for producers
(Focal Press, 2009)This new edition now covers striking developments in new media, delivery systems, the expansion of the global marketplace of media content. -
Marketing across cultures
(Pearson, 2013)This book examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that ... -
Sponsorship in marketing : effective partnerships in sports, arts and events
(Routledge, 2020)"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked ... -
Present-day corporate communication : a practice-oriented, state-of-the-art guide
(Springer, 2018)This book serves as an easy-to-read, up-to--date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate ... -
The SAGE handbook of social media research methods
(SAGE reference, 2017)"The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data,' from the formulation of research questions to ...