16. Marketing - Media - Communication: Recent submissions
Now showing items 21-25 of 543
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Fundamentals of Destination Management and Marketing
(American Hotel & Lodging Association, 2005)Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide ... -
Advertisting Progress: American business and the rise of consumer Marketing
(Johns Hopkins University Press, 2019) -
SEO 2023: Learn Search Engine Optimization With Smart Internet Marketing Strategies
(Simple Effectiveness Publishing, 2023)So, you've picked up SEO 2023 and decided to learn search engine optimization. Congratulations! SEO marketing has changed my life and it will change yours too. Over 20 years ago, I achieved my first number-one ranking ... -
Media Selling: Digital, Television, Audio, Print and Cross-Platform (Fifth Edition)
(Wiley, 2020)The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television ... -
GOOGLE WORKSPACE USER GUIDE: a practical guide to using google apps efficiently while integrating them with your data
(Packt Publishing Ltd, 2022)Rancho Iyer (she/her) is a customer engineering specialist at Google, helping customers plan their productivity and collaboration rollouts with immersive demonstrations of Google Cloud Identity and Google Workspace. She ...