Marketing metrics : the definitive guide to measuring marketing performance

dc.contributor.author	Farris, Paul W.
dc.contributor.author	Bendle, Neil T.
dc.contributor.author	Pfeifer, Phillip E.
dc.contributor.author	Reibstein, David J.
dc.date.issued	2010
dc.identifier.isbn	978-0-13-705829-7; 0-13-705829-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3644
dc.description	xvi, 414 p. : ill.
dc.language.iso	en
dc.publisher	Pearson Education, Inc.
dc.subject	Marketing
dc.subject.other	Marketing research
dc.title	Marketing metrics : the definitive guide to measuring marketing performance
dc.type	Book
dc.description.version	2nd edition