Bộ môn Marketing

Marketing Management: knowledge and skills

Peter, Paul; H. Donnelly, James (McGraw-Hill, 1998)
Digital marketing : strategy, implementation and practice

Chaffey, Dave; Elias-Chadwick, Fiona (Pearson, 2022)

I am fortunate to have shared my journey of understanding how best to use digital marketing with thousands of students and marketing professionals and I thank you for sharing your experiences with me. I’d particularly ...
Mobile Marketing: An hour a Day

Pasqua, Rachel; Elkin, Noah (Wiley, 2013)
Social media marketing, the next generation of Business Engagement

Evans, Dave; McKee, Jake (Wiley, 2010)

This book is, first and foremost, an acknowledgement to the collective contri- butions of professionals, business executives, organizational leaders and an entire “social media” industry that has dedicated itself to ...
Mobile magic, the Saatchi & Saatchi Guide to Mobile Marketing

Eslinger, Tom (Wiley, 2014)