Bộ môn Marketing
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Marketing Management: knowledge and skills
(McGraw-Hill, 1998) -
Digital marketing : strategy, implementation and practice
(Pearson, 2022)I am fortunate to have shared my journey of understanding how best to use digital marketing with thousands of students and marketing professionals and I thank you for sharing your experiences with me. I’d particularly ... -
Mobile Marketing: An hour a Day
(Wiley, 2013) -
Social media marketing, the next generation of Business Engagement
(Wiley, 2010)This book is, first and foremost, an acknowledgement to the collective contri- butions of professionals, business executives, organizational leaders and an entire “social media” industry that has dedicated itself to ... -
Mobile magic, the Saatchi & Saatchi Guide to Mobile Marketing
(Wiley, 2014)