Marketing metrics : the definitive guide to measuring marketing performance
Author:
Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J.
Date:
2010
Publisher:
Pearson Education, Inc.
Subject:
Marketing
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Filename: Thông tin tài liệu.pdf
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Filename: Thông tin tài liệu.pdf