Quản trị Khách sạn: Tài liệu gửi gần đây
Đang hiển thị mục 16-20 trong tổng 145
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Augmented and virtual reality in hotels: Impact on tourist satisfaction and intention to stay and return
(Elservier, 2024)Augmented reality (AR) and virtual reality (VR) have emerged as transformative technologies, revolutionizing the way tourists engage with hospitality service providers. A prime application is facilitating hotel ... -
Spotlight on fraud risk in hospitality a systematic literature review
(Elservier, 2024)This is the first systematic review of fraud in the hospitality sector to provide a holistic view of this crime, identify literature gaps, and suggest new directions for future research. The paper identifies six main ... -
Does the Implementation of Robots in Hotels Influence the Overall TripAdvisor Rating? A Text Mining Analysis from the Industry 5.0 Approach
(Elservier, 2022)This research explores the relationship between customers’ emotions and sentiments generated by the interaction with robots in hotels and the potential effect on the hotel’s rating. To this end, text mining techniques are ... -
Modeling consumer-based brand equity for multinational hotel brands e When hosts become guests
(Elservier, 2015)This study addresses global expansion challenges faced by multinational hotel companies under the backdrop of the booming international travel. Grounded upon theories pertaining to brand equity, this study develops the ... -
Modeling consumer-based brand equity for multinational hotel brands e When hosts become guests
(Elservier, 2015)This study addresses global expansion challenges faced by multinational hotel companies under the backdrop of the booming international travel. Grounded upon theories pertaining to brand equity, this study develops the ...