Quản trị Khách sạn
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Does the Implementation of Robots in Hotels Influence the Overall TripAdvisor Rating? A Text Mining Analysis from the Industry 5.0 Approach
(Elservier, 2022)This research explores the relationship between customers’ emotions and sentiments generated by the interaction with robots in hotels and the potential effect on the hotel’s rating. To this end, text mining techniques are ... -
Modeling consumer-based brand equity for multinational hotel brands e When hosts become guests
(Elservier, 2015)This study addresses global expansion challenges faced by multinational hotel companies under the backdrop of the booming international travel. Grounded upon theories pertaining to brand equity, this study develops the ... -
Modeling consumer-based brand equity for multinational hotel brands e When hosts become guests
(Elservier, 2015)This study addresses global expansion challenges faced by multinational hotel companies under the backdrop of the booming international travel. Grounded upon theories pertaining to brand equity, this study develops the ... -
Plastic loyalty – Investigating loyalty card programs for a Finnish hotel chain
(Elservier, 2019)Few studies of hotel loyalty programs, particularly field studies, examine basic questions such as the need for loyalty programs or their effects on hotel choice. Other gaps in loyalty program research include business ... -
The Ottoman Empire's first attempt to establish hotels in Istanbul: The _ Ottoman Imperial Hotels Company
(Elservier, 2015)The number of travellers from Europe to Turkey, and especially Istanbul, increased dramatically as travel _ conditions improved pursuant to the Industrial Revolution in the 19th century. However, the capital city of the ...