Augmented and virtual reality in hotels: Impact on tourist satisfaction and intention to stay and return
No Thumbnail Available
Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
Augmented reality (AR) and virtual reality (VR) have emerged as transformative technologies, revolutionizing
the way tourists engage with hospitality service providers. A prime application is facilitating hotel bookings.
Employing quantitative methods, this study establishes and validates a conceptual model that deciphers tourists’
inclinations towards hotel reservations and returns via AR and VR. Findings indicate that the perceived ease of
use, innovativeness, and usefulness of AR and VR positively influence tourists’ satisfaction, driving them to
embrace these technologies for hotel bookings. While there might be underlying concerns about associated risks,
these risks do not significantly deter repeat visits. Consequently, this study illuminates the immense potential of
AR and VR in elevating tourist experiences and promoting revisits. Hoteliers and marketers are advised to
leverage these findings, fine-tuning their strategies to synchronize with this tech evolution and cater to evolving
tourist expectations.
Description
International Journal of Hospitality Management 116 (2024) 103631
Keywords
Augmented reality,Virtual reality,Hotel booking,Satisfaction,Stay,Return