• Globalizing community festivals: the case of the community festival in Wanwei, Guangxi, China 

  Nguyen, Cham (Emerald Publishing Limited, 2019)

  The purpose of this paper is to concern the community festival of a Jing minority village in the China–Vietnam border area. Since it was designated as a national-level Intangible Cultural Heritage in 2006, the festival ...
• Entrepreneurial implications, prospects and dilemmas in rural festivals 

  Hjalager, Anne-Mette; Kwiatkowski, Grzegorz (Elservier, 2017)

  Festivals play an important role in rural communities, and they are typically embedded in the local ecosystems of sports, culture, business and other types of associations, where they might deliver elements of coherence, ...
• Self-recorded conversations in tourism memory research 

  Kinnunen, Maarit; Wood, Emma H.; Li, Yanning; Moss, Jonathan (Elservier, 2022)

  This research note discusses the application of a novel qualitative data generation method, self-recorded paired conversations. The context of this discussion is a study where we used this method to understand the negotiation ...
• Miri city as a festival destination image in the context of Miri Country Music Festival 

  K M Sia, Joseph; Lew, Tek Yew; Sim, Adriel K S (Elservier, 2015)

  The primary objective of the study is to ascertain the festival destination image of Miri. More specifically the study objectives are to determine Miri as a festival destination image among the tourists in the context of ...
• How emotions sound. A literature review of music as an emotional tool in tourism marketing 

  Moreno-Lobato, Ana; Di-Clemente, Elide; Hernandez-Mogoll ´ on, Jos´e-Manuel; Campon-Cerro, Ana-María (Elservier, 2023)

  Tourism marketing scholars have recently focused on the experiential development of services. As a sensory tool, music has not been exhaustively approached from a multidimensional perspective. The goal of this paper is ...

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