Quản trị sự kiện
Permanent URI for this collection
Browse
Recent Submissions
Item Red heart at dark sites: The production of embodied patriotic ritual in tourism(E, 2025) Sun, Jiaojiao; Lv, Xingyang“Red tourism” serves political and educational functions. It could take dark tourism sites as the spatial basis for constructing the red experience, with patriotism cultivation as the result. Taking the Memorial Hall of the Victims in Nanjing Massacre by Japanese Invaders as a case study, this research integrates field survey data, spatial luminosity, and user-generated content. It explores how the museum space unifies the spiritual produc- tion of body (visual darkness), experience (dark and red experiences), and patriotism, illustrates how the official discourse constructs the sites as a red experience, and demonstrates the process of transforming abstract history into individual psychological experiences through bodily and personal narration. Furthermore, this research constructs an approach from individual to collective emotion and the production mechanism of patriotism. The study offers a new reference for tourism experience and provides a highly representative case and theoretical analysis for “dark” and “red” tourism.Item Globalizing community festivals: the case of the community festival in Wanwei, Guangxi, China(Emerald Publishing Limited, 2019) Nguyen, ChamThe purpose of this paper is to concern the community festival of a Jing minority village in the China–Vietnam border area. Since it was designated as a national-level Intangible Cultural Heritage in 2006, the festival has undergone many changes. The festival has steadily expanded and evolved, assuming characteristics of globalization. How is the globalized character of the Wanwei festival manifested? What are the forces behind the elevation of this local festival onto the register of national events and how did it turn into an event organized by the township?Item Entrepreneurial implications, prospects and dilemmas in rural festivals(Elservier, 2017) Hjalager, Anne-Mette; Kwiatkowski, GrzegorzFestivals play an important role in rural communities, and they are typically embedded in the local ecosystems of sports, culture, business and other types of associations, where they might deliver elements of coherence, commitment and meaning, as well as occasional economic benefits. This study aims to showcase the business entrepreneurship aspect of festivals in Danish rural areas, and it is based on primary data from 315 festivals. Special emphasis is placed on the nature, prevalence and importance of business activities at such festivals and on the opportunities for entrepreneurs to utilize festivals as a means of business development in relation to sales, marketing, product testing, and customer feedback. On the one hand, the results show that very few of the surveyed festivals are entirely commercial and that commercial objectives are, due to ideological and relational reasons, generally low-ranked by organizers. On the other hand, there is strong evidence that local businesses actually participate in rural festivals' ecosystems and that there are numerous mutual interactions among local businesses, festival organizers and residents that together create an excellent means for driving entrepreneurial activity. It is a delicate undertaking to strengthen partnerships with entrepreneurs without compromising community objectives. Several potential courses of action are proposed.Item Self-recorded conversations in tourism memory research(Elservier, 2022) Kinnunen, Maarit; Wood, Emma H.; Li, Yanning; Moss, JonathanThis research note discusses the application of a novel qualitative data generation method, self-recorded paired conversations. The context of this discussion is a study where we used this method to understand the negotiation of tourism memory narratives drawn from shared overnight music festival experiences. The method offers a fresh approach to interviews, moving from traditional, researcher-led individual and focus group interviews towards participant-led conversations preceded by individual narratives on the same topic. Self-recording is a suitable technique in times of limited travel, but it also provides further benefits described below.Item Miri city as a festival destination image in the context of Miri Country Music Festival(Elservier, 2015) K M Sia, Joseph; Lew, Tek Yew; Sim, Adriel K SThe primary objective of the study is to ascertain the festival destination image of Miri. More specifically the study objectives are to determine Miri as a festival destination image among the tourists in the context of Miri Country Music Festival (MCMF) and to assess tourist’s satisfaction level of MCMF. The findings show that the participants have positive impression about Miri being a festival destination image. This paper provides some insights to relevant authorities for further improvements to meet the expectation of the tourists. The limitations of the study and future research are also discussed in this paper.Item How emotions sound. A literature review of music as an emotional tool in tourism marketing(Elservier, 2023) Moreno-Lobato, Ana; Di-Clemente, Elide; Hernandez-Mogoll ´ on, Jos´e-Manuel; Campon-Cerro, Ana-MaríaTourism marketing scholars have recently focused on the experiential development of services. As a sensory tool, music has not been exhaustively approached from a multidimensional perspective. The goal of this paper is to understand the role of music and audio in the development of emotional reaction studies in tourism marketing by integrating and summarizing academic contributions during the last 50 years (1970–2021). Qualitative Sys tematic Literature Review and Bibliometric Analysis are used to show historical overview and academic ten dencies, relevance, relations, and methodological developments. There is an increasing interest in the scope that relates music and emotions, with exponential growth in the last 10 years. Retailing, branding and environmental studies are the most common research areas of application, and SOR and causal models are the theoretical and methodological trends. This approach offers significant insights as it combines theoretical bases proceeding from complementary areas to tourism marketing, such as psychology or psychophysiology.Item Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan(Elservier, 2006) Chang, JanetFestivals are increasingly being used as instruments for promoting tourism and boosting the regional economy. Festivals are a type of cultural events and are travel attractions with unique features. Much research, undertaken from a variety of perspectives, exists on festivals. However, very few studies related to aboriginal cultures have been published. The main objective of this study is to profile tourists based upon their motives and demographic characteristics, as these traits are associated with attraction to aboriginal cultural festivals and other related activities. The research reveals that cultural exploration, among other motivational dimensions, is the most important factor attracting tourists to the aboriginal cultural festival. In addition, not all tourists have the same degree of interest in the festival cultural experience. Furthermore, motivational variables are found to be more important than demographic variables in explaining and segmenting visitors to an aboriginal festival.Item “Give and take”: A social exchange perspective on festival stakeholder relations(Elservier, 2019) Adongo, Raymond; Kim, Seongseop (Sam); Elliot, StatiaBased on social exchange theory, this research seeks to establish the differences between festival stakeholder relations in terms of trust, control, dependence, and altruism. A total of 1105 participant surveys were collected at six festivals in Ghana across eight stakeholder groups including organizers, government authorities, visitors, volunteers, sponsors, and media. The results indicate that organizers have the highest level of trust for other stakeholders whereas media have the lowest. For other stakeholders trust levels are similar, suggesting that festival organizers capitalize on mutual stakeholder trust to broaden collaboration. Regarding dependence, volunteers showed the least level of dependence on other stakeholders, suggesting that organizers work to more deeply engage their volunteers to improve relationships. This multi-dimensional assessment of social exchange theory in the festival field contributes to our understanding of dynamics among festival stakeholders.Item A model of community-based festival image(Elservier, 2010) Huang, Joy Zhuowei; Li, Mimi; Cai, Liping A.This study initiates an original inquiry into the image of community-based festivals (CBFs). A CBF image model was proposed and empirically tested based on existing destination image models. Four image constructs were identified as Attributes, Family and Friendliness, Affective Association, and Overall Evaluation. The interrelationships among these constructs were tested by structural equation modeling. The findings revealed that Attributes affects Family and Friendliness and Affective Association, which in turn, affects Overall Evaluation. This study also included visitor loyalty in the understanding of CBF image. It was found that repeat visitors had more favorable perceptions of the CBF than did first-time visitors. Significant perceptual differences were found in Family and Friendliness, Affective Association, and Overall Evaluation between the two groups of festival goers. In addition, it was revealed that loyalty exerted significantly negative interaction effects on the relationship between Attributes and Family and Friendliness, as well as the linkage between Family and Friendliness and Overall Evaluation. In addition, this study illustrated the importance of the support of local residents for CBFs. CBF planners and local tourism organizations would benefit from this study in terms of cultivating visitor loyalty to these festivals and building the destination’s brand.Item Sustainable tourism development for traditional Chinese drama’s intangible cultural heritage(Heliyon, 2024) Zhao, Xi; Elahi, Ehsan; Wang, Fushuai; Xing, Hu; Khalid, ZainabThis study establishes an expert-driven evaluation system to assess the sustainable tourism development of drama-related intangible cultural heritage in China. Utilizing the Saaty 1–9 scale and hierarchical analysis method, 52 experts determined indicator weights and current devel opment levels. Four dimensions are evaluated: humanistic value, project quality, tourism development, and sustainability. Results reveal humanistic value as most vital at 41.70 % weight. Secondary factors are project quality (29.89 %), tourism development (20.87 %), and sustain ability (7.54 %). Aesthetic value, dissemination degree, and location conditions proved to the crucial tourism indicators. The ideological value of drama is paramount, alongside visibility and climate factors. The evaluation demonstrated strong preservation of humanistic value but de ficiencies in tourism development, especially regarding infrastructure. Key recommendations include balancing preservation, dissemination, and innovation; emphasizing ideological value, visibility, and climate suitability; maintaining humanistic diversity; and improving site infra structure. Further testing of evaluation indicators across periods is warranted alongside exam ining green revitalization potential. This assessment, guided by experts, offers a thorough framework for the sustainable development and preservation of the precious intangible heritage embodied in Chinese drama.Item Exploring the factors and spatial patterns of national night cultural tourism consumption agglomeration zones in China(Heliyon, 2024) Xiong, Shanmei; Wang, Hui; Liao, Zhenwei; Hashim, RahmatThis study is based on the theory of spatial structure and uses the geographic information sys tem’s (GISs) spatial analysis technology to investigate the spatial distribution characteristics and influencing factors of 243 national night cultural and tourism consumption agglomeration zones (NNCTCAZs) in China. Furthermore, this study employs various analytical methods, including the nearest index, geographic concentration index, imbalance index, nuclear density analysis, buffer analysis and geographic detector method. The results reveal that NNCTCAZs exhibit an imbal anced spatial distribution, with a predominant concentration in the east and southwest regions of China. Furthermore, the ‘core-edge’ structure of this distribution is discernible. The spatial dis tribution density of NNCTCAZs is uneven, with high-density areas primarily located in the Yangtze River Delta, Pearl River Delta and Sichuan–Chongqing regions. This distribution pattern exhibits the characteristics of being progressive, that is, strong in the east and west and having small agglomerations with large dispersion. In addition, these areas are mainly concentrated in the central regions of cities and the surrounding areas of popular tourist attractions. The spatial layout of NNCTCAZs is mainly influenced by the level of social development, the tourism industry and regional gross domestic product (GDP), which are considered the core determinants. Furthermore, the development level of traffic conditions plays a crucial role in shaping the spatial layout, whereas the impact of the cultural environment and economic conditions is comparatively less pronounced.Item Innovation implementation: Harmony and conflict in Chinese modern music festivals(Elservier, 2017) Li, Yanning; Wood, E.H.; Thomas, R.There is a degree of consensus in the academic literature that innovation is a vital source of competitive advantage. Although some processional aspects of innovation have been examined in detail, the process of implementation of innovation at an organisational level has been neglected, especially in the tourism literature. This paper adopts a relational perspective to examine the implementation of innovation within the burgeoning Chinese modern music festivals sector. The findings of six detailed case studies show how identity, equality, guanxi, and a range of specific contextual factors, influence the development of relationships. These, in turn, affect innovation implementation, notably by influencing the acquisition and use of knowledge and other resources essential to the process. A conceptual model is proposed which explains the complexities of these relationships, their roles in innovation implementation, and incorporates mediating factors such as temporality, organisational structure, and the reliance upon volunteers found within events.Item Popular music festivals: An examination of the relationship between festival programs and attendee motivations(Elservier, 2020) Perron-Brault, Alexis; Grandpré, François de; Legoux, Renaud; Dantas, Danilo C.Item Making positive family memories together and improving quality-of-life through thick sociality and bonding at local community festivals and events(Elservier, 2019) Jepson, Allan; Stadler, Raphaela; Spencer, NeilOur study contributes to the current research on tourism and quality-of-life (QOL) by investigating Memorable Event Experiences (MEE), as a primary resource for familial bonding and memory creation. A mixed methods approach (focus groups and questionnaires) is used to explore the QOL indicators of: physical well-being, psychological/emotional well-being and relationships with family within the context of localised event experiences. Findings from this study are transferable across all aspects of the tourism system, they demonstrate that experiencing an event together as a family can facilitate collective memory creation, familial bonding, and create thick sociality or ‘we-relationships’ and can therefore enhance a family's QOL in the long term.Item The use of intangible heritage and creative industries as a tourism asset in the UNESCO creative cities network(Heliyon, 2023) Arcos-Pumarola, Jordi; Georgescu Paquin, Alexandra; Hernandez ´ Sitges, MartaThe creative economy has been recognized as key in urban development and planning, which the UNESCO Creative Cities Network (UCCN) consolidates. While benefiting from the label, the tourism sector also plays a fundamental role in the creative strategy. This paper explores how intangible heritage and creative industries can work as a tourism asset for creative cities and thus participate in their development. An NVivo thematic content analysis of all the tourism-related actions listed in the UCCN reports was performed to identify what types of cultural tourism products and actions are linked to the creative cities and to understand how they relate to their UNESCO creative fields to detect gaps and potentials. Tourism activity represents 17% of the total actions listed in the creative cities’ reports, mostly concentrated in the Crafts & Folk Art field. The empirical results highlight tendencies that can be applied and adapted to future destinations with intangible assets on their territory and that want to work with the creative industries. Thus, this paper unveils an underexplored potential of synergies between two important economic and creative activities.Item Event tourism and event imposition: A critical case study from Kangaroo Island, South Australia(Elservier, 2018) Higgins-Desbiolles, FreyaEvents are increasingly a focus for destination marketing organisations because of the tourists numbers and spending they attract. As a result, an event tourism phenomenon has emerged which seeks to exploit events as tourism assets for growing tourism. Such practices may have significant consequences for local communities. This article offers a case study analysis of the 2011 Kangaroo Island Pro-Surf and Music Festival to illustrate how such dynamics can play out. This event was developed by event tourism authorities without pre-consultation with the impacted community, which led to community opposition. This opposition undermined the event's success and future. This work offers a detailed case study that provides some insight into the policy dynamics of the event instigators operating under a neoliberal policy paradigm. This article contributes to efforts to build knowledge resulting from critical deconstructions of political and economic dynamics that shape tourism policy and planning (Dredge & Jamal, 2015).Item Comprehensive evaluation of the cultural inheritance level of tourism-oriented traditional villages: The example of Beijing(Elservier, 2023) Tang, Chengcai; Yang, Yuanyuan; Liu, Yaru; Xiao, XiaoyueMany traditional villages promote cultural inheritance by developing tourism, and thus develop into tourismoriented traditional villages (TOTVs). The key to their sustainable development lies in balancing cultural in heritance and tourism development. Based on memory theory, we constructed a comprehensive evaluation system to measure the cultural inheritance level (CIL). Moreover, taking 16 typical TOTVs in Beijing, China as examples, we evaluated their CIL by using the hierarchical-entropy weight model and the weighted TOPSIS model. The results show that the comprehensive evaluation method of CIL of TOTVs constructed in this paper has strong applicability. The comprehensive CIL values in the case villages vary considerably, and the scores of three dimensions show typical characteristics of great differentiation and imbalance. In addition, we summarized four paths for improving the CIL. This study will help promote the scientific inheritance and utilization of TOTVs, as well as their sustainable development, and will help realize rural revitalization.Item Banding together in a festival context: Examining effects of a joint-stakeholder external service recovery(Elservier, 2021) Weber, Karin; H.C. Hsu, CathyDespite substantial growth in revenue and attendance numbers on a global and country level over the past decades, failure is still a fairly common phenomenon in the events/festival industry. Drawing on two scenario studies and data collected in the United States, this research investigated the impact on festival-goers’ evalua tions and behavior of joint-stakeholder external service recoveries, in contrast to the prevalent focus on exam ining service recoveries by a single stakeholder that caused the failure. Findings revealed that festival-goers had different perceptions of and behavioral intentions towards the various stakeholders depending on their perception of fault for the failure. Yet, rather than a predicted joint effect with failure severity, we found a significant interaction effect of the locus of causality with service recovery measures, either via an internal or external recovery. Implications of study findings and directions for future research are discussed.Item Determining Visitor Engagement through Augmented Reality at Science Festivals: An Experience Economy Perspective(Elservier, 2017) Dieck, Claudia tomAugmented reality (AR) has been increasingly implemented to enhance visitor experiences, and tourism research has long understood the importance of creating memorable experiences, leading to the research era of experience economy. Although technology-enhanced visitor engagement is crucial for science festivals, research focusing on visitor engagement through AR using the experience economy perspective is limited. Therefore, the aim of this study is to examine how the educational, esthetics, escapist and entertainment experience using AR affect visitor satisfaction and memorable experience, and eventually, lead to visitor engagement with science experiences in the context of science festivals. A total of 220 data inputs were collected as part of the European City of Science festivities and Manchester Science Festival 2016 and analyzed using structural equation modelling. Findings show that the four realms of experience economy influence satisfaction and memory and, ultimately, the intention for visitor engagement with science research at science festivals. Theoretical contributions and practical implications are presented and discussed.Item Socio-spatial authenticity at co-created music festivals(Elservier, 2017) Szmigin, Isabelle; Bengry-Howell, Andrew; Morey, Yvette; Griffin, Christine; Riley, SarahFrom the early days of hippie counter-culture, music festivals have been an important partf the British summer. Today they are commercialised offerings without the countercultural discourse of earlier times. Drawing on participant observation, interviews and focus groups conducted at a rock festival and a smaller boutique festival, the paper examines how their design, organisation and management are co-created with participants to produce authentic experiences. The paper contributes to research on authenticity in tourism by examining how authenticity emerges and is experienced in such co-created commercial settings. It presents the importance that the socio-spatial plays in authenticity experiences and how socio-spatial experience and engagement can also be recognised as a form of aura.