Event tourism and event imposition: A critical case study from Kangaroo Island, South Australia
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Date
2018
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
Events are increasingly a focus for destination marketing organisations because of the tourists numbers
and spending they attract. As a result, an event tourism phenomenon has emerged which seeks to exploit
events as tourism assets for growing tourism. Such practices may have significant consequences for local
communities. This article offers a case study analysis of the 2011 Kangaroo Island Pro-Surf and Music
Festival to illustrate how such dynamics can play out. This event was developed by event tourism authorities without pre-consultation with the impacted community, which led to community opposition.
This opposition undermined the event's success and future. This work offers a detailed case study that
provides some insight into the policy dynamics of the event instigators operating under a neoliberal
policy paradigm. This article contributes to efforts to build knowledge resulting from critical deconstructions of political and economic dynamics that shape tourism policy and planning (Dredge &
Jamal, 2015).
Description
Tourism Management 64 (2018) 73e86
Keywords
Event tourism; Community consultation; Community opposition; Event sustainability; Neoliberalism; Event imposition; Critical deconstruction; Policy and planning