How emotions sound. A literature review of music as an emotional tool in tourism marketing
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Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
Tourism marketing scholars have recently focused on the experiential development of services. As a sensory tool,
music has not been exhaustively approached from a multidimensional perspective. The goal of this paper is to
understand the role of music and audio in the development of emotional reaction studies in tourism marketing by
integrating and summarizing academic contributions during the last 50 years (1970–2021). Qualitative Sys
tematic Literature Review and Bibliometric Analysis are used to show historical overview and academic ten
dencies, relevance, relations, and methodological developments. There is an increasing interest in the scope that
relates music and emotions, with exponential growth in the last 10 years. Retailing, branding and environmental
studies are the most common research areas of application, and SOR and causal models are the theoretical and
methodological trends. This approach offers significant insights as it combines theoretical bases proceeding from
complementary areas to tourism marketing, such as psychology or psychophysiology.
Description
Tourism Management Perspectives 48 (2023) 101154
Keywords
Music,Emotion,Tourism marketing,Systematic literature review,Bibliometric analysis,SciMat