Services marketing : managing the service value chain

dc.contributor.author	Bruhn, Manfred
dc.contributor.author	Georgi, Dominik
dc.date.issued	2006
dc.identifier.isbn	0-273-68157-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9301
dc.description.abstract	Providing an overview of key concepts in the field of marketing, this text considers the subject in the context of the service industry, exploring the theories, structures and practices which can be used to ensure the best possible returns.
dc.format	xxvi, 478 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Service industries
dc.subject	Customer services
dc.subject	Business logistics
dc.subject	Management
dc.title	Services marketing : managing the service value chain
dc.type	Book