Bộ môn Marketing: Tài liệu gửi gần đây
Đang hiển thị mục 86-90 trong tổng 96
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Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability
(Pearson, 2010)Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about ... -
How to measure digital marketing : metrics for assessing impact and designing success
(Palgrave Macmillan, 2014)This book explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts ... -
Drive your sales and marketing activities with OpenERP
(Open Object Press, 2011) -
Marketing management
(Prentice Hall, 2012) -
Services marketing : integrating customer focus across the firm
(McGraw-Hill, 2018)This book introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining ...
