Bộ môn Marketing: Tài liệu gửi gần đây

Đang hiển thị mục 91-95 trong tổng 95

    • Retailing management 

      Levy, Michael; Weitz, Barton A. (McGraw-Hill, 2012)
      The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms ...

    • New products management 

      Crawford, Merle; Benedetto, Anthony Di (McGraw-Hill, 2015)
      Written with a managerial focus, "New Products Management" 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented ...

    • The strategy and tactics of pricing : a guide to growing more profitably 

      Nagle, Thomas T.; Hogan, John E. (Pearson, 2006)

    • Marketing metrics : the definitive guide to measuring marketing performance 

      Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J. (Pearson Education, Inc., 2010)

    • International marketing 

      Cateora, Philip R.; Gilly, Mary C.; Graham, John L. (McGraw-Hill/Irwin, 2011)
      Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any ...