Bộ môn Marketing: Tài liệu gửi gần đây
Đang hiển thị mục 81-85 trong tổng 95
-
Advertising media planning
(McGraw-Hill, 2010) -
Hướng dẫn viết báo cáo
(Trường Đại học Hoa Sen, 2016) -
Building strong brands
(Free Press, 1996)In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses ... -
Customer relationship management : concept strategy and tools
(Springer, 2012)This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding ... -
Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability
(Pearson, 2010)Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about ...