Duyệt 10. Hotel - Restaurant theo Chủ đề "Strategic planning"

Đang hiển thị mục 1-2 trong tổng 2

    • Hospitality strategic management : concept and cases 

      Enz, Cathy A. (Wiley, 2010)
      This book is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ...

    • Strategic management for hospitality and tourism 

      Okumus, Fevzi; Altinay, Levent; Chathoth, Prakash (Butterworth-Heinemann, 2010)
      This book is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality ...