Duyệt 10. Hotel - Restaurant theo Chủ đề "Marketing"
Đang hiển thị mục 1-12 trong tổng 12
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50 proven ways to build restaurant sales & profit
(Hospitality Masters Press, 1997) -
Best practices in hospitality and tourism marketing and management : a quality of life perspective
(Springer, 2019)This book analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides ... -
Children in hospitality and tourism : marketing and managing experiences
(DE GRUYTER, 2020)This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of ... -
Hospitality marketing : an introduction
(Elsevier, 2004)This book takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses ... -
Hospitality marketing and consumer behavior : creating memorable experiences
(Apple Academic Press, 2017)Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, "Hospitality marketing and consumer behavior: creating ... -
Hospitality marketing management
(Wiley, 2006)This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in ... -
Hospitality sales : selling smarter
(Thomson Delmar Learning, 2004)This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a function that is separate from and just as important as the function of marketing in ... -
Hospitality sales and marketing : an evolutionary journey with Howard Feiertag
(Apple Academic Press, 2020)This book provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality ... -
Hospitality sales and promotion : strategies for success
(Butterworth-Heinemann, 2001)This book is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: who is your customer? market ... -
Marketing hospitality
(John Wiley & Sons, Inc., 2002)Combining marketing theory with a strong practical emphasis on industry applications, this book offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an ... -
Social media marketing in tourism and hospitality
(Springer, 2015)This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion ... -
The Routledge handbook of hospitality marketing
(Routledge, 2018)This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both ...
