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    • Hospitality marketing management 

      Reid, Robert D.; Bojanic, David C. (Wiley, 2006)
      This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in ...
    • Hospitality sales : selling smarter 

      Siguaw, Judy A.; Bojanic, David C. (Thomson Delmar Learning, 2004)
      This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a function that is separate from and just as important as the function of marketing in ...