Duyệt 10. Hotel - Restaurant theo Tác giả "Bojanic, David C."
Đang hiển thị mục 1-2 trong tổng 2
-
Hospitality marketing management
Reid, Robert D.; Bojanic, David C. (Wiley, 2006)This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in ... -
Hospitality sales : selling smarter
Siguaw, Judy A.; Bojanic, David C. (Thomson Delmar Learning, 2004)This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a function that is separate from and just as important as the function of marketing in ...