Browsing 10. Hotel - Restaurant by Author "Siguaw, Judy A."
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Hospitality sales : selling smarter
Siguaw, Judy A.; Bojanic, David C. (Thomson Delmar Learning, 2004)This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a function that is separate from and just as important as the function of marketing in ...