Đang hiển thị mục 21-40 trong tổng 66

    • Hospitality marketing and consumer behavior : creating memorable experiences 

      Jauhari, Vinnie (editor) (Apple Academic Press, 2017)
      Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, "Hospitality marketing and consumer behavior: creating ...
    • Hospitality marketing management 

      Reid, Robert D.; Bojanic, David C. (Wiley, 2006)
      This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in ...
    • Hospitality retail management : a unit manager's guide 

      Lashley, Conrad (Buttem-orth-Heinemann, 2000)
      This book provides students and managers with a practical guide to managing units in hospitality retail organizations. It shows managers and students how competitive advantage can be gained by adopting management techniques ...
    • Hospitality sales : selling smarter 

      Siguaw, Judy A.; Bojanic, David C. (Thomson Delmar Learning, 2004)
      This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a function that is separate from and just as important as the function of marketing in ...
    • Hospitality sales and marketing : an evolutionary journey with Howard Feiertag 

      Feiertag, Howard (Apple Academic Press, 2020)
      This book provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality ...
    • Hospitality sales and promotion : strategies for success 

      Taylor, Derek (Butterworth-Heinemann, 2001)
      This book is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: who is your customer? market ...
    • Hospitality security : managing security in today's hotel, lodging, entertainment and tourism environment 

      Clifton, Darrell (CRC Press, 2023)
      "Hospitality Security: Managing Security in Today's Hotel, Nightlife, Entertainment, and Tourism Environment, Second Edition provides experience-based, proven methods for preventing and resolving the challenges faced by ...
    • Hospitality security : managing security in today's hotel, lodging, entertainment, and tourism environment 

      Clifton, Darrell (CRC Press, 2012)
      "Written for those tasked with building a security department from the ground up, this book explains how to setup the department, how to determine and write policy, and how to keep even the most experienced professionals ...
    • Hospitality strategic management : concept and cases 

      Enz, Cathy A. (Wiley, 2010)
      This book is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ...
    • Hotel and restaurant accounting 

      Cote, Raymond (American Hotel & Lodging Educational Institute, 2012)
      Information presented is based on the most recent uniform systems of accounting for hotels and restaurants. It uses computerized general ledger accounting as the basis for processing financial data. The text also contains ...
    • Hotel and restaurant accounting : exercises in accounting 

      Cote, Raymond (American Hotel & Lodging Educational Institute, 2012)
      Information presented is based on the most recent uniform systems of accounting for hotels and restaurants. It uses computerized general ledger accounting as the basis for processing financial data. The text also contains ...
    • Human resource management in the hospitality industry : an introductory guide 

      Boella, Michael J.; Goss-Turner, Steven (Elsevier Ltd, 2005)
      Now in its ninth edition, Human Resource Management in the Hospitality Industry: An Introductory Guide, is fully updated with new legal information, data, statistics and examples. Taking a 'process' approach, it provides ...
    • Improving sustainability in the hospitality industry 

      Melissen, Frans; Sauer, Lieke (Routledge, 2019)
      Over the past few years the hospitality industry has become a lot more sustainable than it used to be. However, the industry’s contribution to the sustainable development of our societies is still significantly smaller ...
    • Introduction to hospitality 

      Walker, John R. (Pearson, 2017)
      This book focuses on hospitality operations while offering a broad, comprehensive view of the world's largest industry. The text is organised into four sections: hospitality and lodging; beverages, restaurants, and managed ...
    • Introduction to hospitality 

      Walker, John R. (Pearson, 2021)
      An engaging introduction to hospitality, for tomorrow's managers, Introduction to Hospitality is a lively, comprehensive survey of the world's largest industry - hospitality. Students explore the vibrant inner workings of ...
    • Introduction to hospitality management 

      Walker, John R.; Walker, Josielyn T. (Pearson, 2014)
    • Introduction to management in the hospitality industry 

      Barrows, Clayton W.; Powers, Tom; Reynolds, Dennis (John Wiley & Sons, Inc., 2012)
      "Readers seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Today's hospitality managers must deal with such complex factors ...
    • Introduction to the hospitality industry 

      Barrows, Clayton W.; Powers, Tom (Wiley, 2012)
    • Leadership and management in the hospitality industry 

      Woods, Robert H.; King, Judy Z. (American Hotel & Lodging Educational Institute, 2010)
    • Management science in hospitality and tourism : theory, practice, and applications 

      Uysal, Muzaffer (editor); Schwartz, Zvi (editor); Sirakaya-Turk, Ercan (editor) (Apple Academic Press, 2017)
      This book is a timely and unique book focusing on management science applications in tourism and hospitality settings. The academic scope of management science in today's world is rather interdisciplinary and not always ...