16. Marketing - Media - Communication: Tài liệu gửi gần đây
Đang hiển thị mục 6-10 trong tổng 544
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Digital Marketing Strategy: An Integrated Approach to Online Marketing (3rd Edition)
(Kogan Page, 2022)Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in ... -
The Handbook of Creativity & Innovation in Business: A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills
(Springer, 2022)This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of ... -
International Business Negotiations: Theory and Practice
(Edward Elgar Publishing, 2020)This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the ... -
Understanding Digital Marketing: Strategies for online success
(BPB Publications, 2019)The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview ... -
Marketing 6.0: The Future Is Immersive 1st Edition
(Wiley, 2023-12-12)Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers ...
