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Competitive branding strategies : managing performance in emerging markets
(Palgrave Macmillan, 2019)
This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions ...
GOOGLE WORKSPACE USER GUIDE: a practical guide to using google apps efficiently while integrating them with your data
(Packt Publishing Ltd, 2022)
Rancho Iyer (she/her) is a customer engineering specialist at Google, helping customers
plan their productivity and collaboration rollouts with immersive demonstrations of
Google Cloud Identity and Google Workspace. She ...
Internal communications : a specially commissioned report
(Thorogood, 2000)
Internal communications are vital to all organizations. They are its life blood. Even organizations that do not have a specialist department now recognize the need for the function, while those at the leading edge are ...
Media programming : strategies and practices
(Cengage Learning, 2013)
Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations ...
Producing and directing the short film and video
(Focal Press, 2010)
The book clearly illustrates all of the steps involved in preproduction, production, postproduction, and distribution. Its unique two-fold approach looks at filmmaking from the perspectives of both producer and director, ...
Digital signage broadcasting : content management and distribution techniques
(Focal Press is an imprint of Elsevier, 2008)
This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband ...
Producing for TV and new media : a real-world approach for producers
(Focal Press, 2009)
This new edition now covers striking developments in new media, delivery systems, the expansion of the global marketplace of media content.
Marketing across cultures
(Pearson, 2013)
This book examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that ...
Sponsorship in marketing : effective partnerships in sports, arts and events
(Routledge, 2020)
"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked ...
Present-day corporate communication : a practice-oriented, state-of-the-art guide
(Springer, 2018)
This book serves as an easy-to-read, up-to--date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate ...