Browsing 16. Marketing - Media - Communication by Issue Date
Now showing items 1-20 of 544
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Discourse strategies
(Cambridge University Press, 1982)To understand the role of language in public life and the social process in general, we need first a closer understanding of how linguistic knowledge and social factors interact in discourse interpretation. This volume is ... -
Ogilvy on advertising
(Vintage Books, 1983) -
Speech acts across cultures : challenges to communication in a second language
(Mouton de Gruyter, 1995)This book investigates the notion of Speech Act from a cross-cultural perspective. The starting point for this book is the assumption that speech acts are realized from culture to culture in different ways and that these ... -
Marketing financial services
(Palgrave Macmillan, 1996)Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of ... -
Tested advertising methods
(Prentice Hall, 1997)Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into ... -
Selling the invisible : a field guide to modern marketing
(Warner Books, 1997)Selling the invisible is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more ... -
Digital communication receivers : synchronization, channel estimation and signal processing
(Wiley, 1998)This book offers a complete treatment on the theoretical and practical aspects of synchronization and channel estimation from the standpoint of digital signal processing. The focus on these increasingly important topics, ... -
Internal communications : a specially commissioned report
(Thorogood, 2000)Internal communications are vital to all organizations. They are its life blood. Even organizations that do not have a specialist department now recognize the need for the function, while those at the leading edge are ... -
Digital communication over fading channels : a unified approach to performance analysis
(John Wiley & Son, 2000)Provides a unified approach to the performance analysis of digital communication systems over generalized fading channels. Employing alternative forms of such classical mathematical functions as the Gaussian Q-function, ... -
Intercultural communication : a discourse approach
(Blackwell Publishers Inc., 2001) -
Market research made easy
(Self-Counsel Press, 2002)"Market research is vital if you want to stay in touch with your industry and your customers. Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase ... -
Creativity in product innovation
(Cambridge University Press, 2002) -
The market planning guide : creating a plan to successfully market your business, product, or service
(Dearborn Financial, 2002)This book contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business—from sole proprietors to Fortune 500 companies. Readers will ... -
Event marketing : how to successfully promote events, festivals, conventions, and expositions
(Wiley, 2002)Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising; Individual chapters address the differences involved in marketing different types of events; Examines ... -
Understanding media cultures : social theory and mass communication
(SAGE Publications, 2002)The 2nd edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the ... -
Communication, cultural and media studies : the key concepts
(Routledge, 2002) -
Digital marketing : using new technologies to get closer to your customers
(Kogan Page, 2002) -
Handbook of antennas in wireless communications
(CRC Press LLC, 2002) -
The business of event planning : behind-the-scenes secrets of successful special events
(Wiley, 2002)Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be ... -
Teaching youth media : a critical guide to literacy, video production & social change
(Teachers College Press, 2003)This book explores the power of using media education to help urban teenagers develop their critical thinking and literacy skills. Describes the changes schools and after-school programs need to make in order to create a ...
