The market planning guide : creating a plan to successfully market your business, product, or service

dc.contributor.author	Bangs Jr., David H.
dc.date.issued	2002
dc.identifier.isbn	0-7931-5971-7
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3277
dc.description.abstract	This book contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business—from sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results.
dc.format	viii, 248 p. : ill.
dc.language.iso	en
dc.publisher	Dearborn Financial
dc.subject	Marketing
dc.subject.other	Small business
dc.subject.other	New business enterprises
dc.title	The market planning guide : creating a plan to successfully market your business, product, or service
dc.type	Book
dc.description.version	6th edition