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dc.contributor.authorBangs Jr., David H.
dc.date.issued2002
dc.identifier.isbn0-7931-5971-7
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/3277
dc.description.abstractThis book contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business—from sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results.
dc.formatviii, 248 p. : ill.
dc.language.isoen
dc.publisherDearborn Financial
dc.subjectMarketing
dc.subject.otherSmall business
dc.subject.otherNew business enterprises
dc.titleThe market planning guide : creating a plan to successfully market your business, product, or service
dc.typeBook
dc.description.version6th edition


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