International marketing

dc.contributor.author	Cateora, Philip R.
dc.contributor.author	Gilly, Mary C.
dc.contributor.author	Graham, John L.
dc.date.issued	2011
dc.identifier.isbn	978-0-07-352994-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3274
dc.description.abstract	Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
dc.format	xxxiii, 622 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill/Irwin
dc.subject	Marketing
dc.subject	Export marketing
dc.subject	International business enterprises
dc.title	International marketing
dc.type	Book
dc.description.version	15th edition