Leadership styles, internal employer branding and organizational identification: insights from Vietnam
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Date
2025-12-02
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald Insight
Abstract
Grounded in social identity theory (SIT), this study investigates the mediating role of internal employer branding (IEB) in shaping the relationships between transformational leadership (TL) and organizational identification (OI) as well as autocratic leadership (AL) and OI at a Vietnamese public university.
Description
Keywords
Autocratic leadership, Internal employer branding, Organizational identification, Transformational leadership