AUTHENTICITY AND FESTIVAL FOODSERVICE EXPERIENCES
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Date
2011
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Journal ISSN
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Publisher
Pergamon
Abstract
This paper investigates how the medieval festival visitor’s foodservice experience
might augment negotiated aspects of event authenticity and prompt revisitation
intent. A dualistic authenticity framework is applied to relatively untested aspects of the
tourist/visitor experience thus bridging the nexus between tourism, events and hospitality
research. A scale to measure various authenticity dimensions of foodservice, drawn from
the literature, was designed and administered at an Australian medieval festival. Results
revealed significant differences between overall visitor-perceived event authenticity and
the foodservice and event servicescape and hygiene factors and found associations
between perceived authenticity and revisitation intentions. This research develops a practical
checklist of authenticating agents of foodservice and conceptually provides further
credence to recent studies advocating reconciliation between the essentialist and existentialist
authenticity discourses.
Description
Annals of Tourism Research, Vol. 39, No. 2, pp. 571–600, 2012
Keywords
event management, medieval festival, foodservice, experiences, negotiated authenticity.