Exploring the effects of service innovation ambidexterity on service design in the tourism and hospitality industry
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Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
Although the entrepreneurship strategy is demonstrated by evidence as a path to enhance the performance of
service firms, the question of how it happens has yet to be adequately studied in the tourism and hospitality
(T&H) realm. More specifically, how an entrepreneurial strategy enables a T&H firm to enhance its performance
through service innovation exploration-exploitation ambidexterity has created a strategic dilemma in extant
T&H literature. Constructed on the dynamic capabilities view and organizational ambidexterity theory, our
paper addresses this dilemma using data from a drop-and-collect survey of 303 T&H firms in Japan. The findings
reveal that entrepreneurial strategy fosters service innovation exploitation and service innovation exploration
within T&H firms. In contrast, service innovation exploitation helps T&H firms design unique service offerings,
yielding a sustained competitive advantage and superior corporate performance in the long run. Further, the
availability of slack resources within T&H firms fosters service innovation exploration and service innovation
exploitation
Description
International Journal of Hospitality Management 119 (2024) 103730
Keywords
Food waste,Chef,Environmental awareness,Sustainable behaviour,HabitsEntrepreneurial strategy,service innovation ambidexterity,service design,service innovation exploration,service innovation exploitation,sustained competitive advantage