Quản trị sự kiện: Tài liệu gửi gần đây
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SWOT Analysis of Marketing Strategies Applied by MTDC for Promotion of Maharashtra Tourism
(2018)With the increasing role of the Internet in Marketing, Destination Marketing Organisations (DMOs) are focusing on the application of the Internet in destination promotion activities. The present study aims to evaluate the ... -
Strategic Use of Social Media in Tourism Marketing: A Comparative Analysis of Official Tourism Boards
(2018)Marketing has reached new heights with social media platforms. In the changing scenario of the service industry, tourism is seen to receive the most attention from customers, stakeholders and other sectors through social ... -
Films and destination promotion: an exploratory study
(2015)Film tourism is quite a new concept; it is also referred to as film-induced or movie-induced tourism. It promotes the tourism advantage induced for any destination or country due to its exposure to public through the film ... -
A multimodal discourse analysis of select tourism video commercials of incredible India campaign
(2015)The view of exotic ‘destinations’, historical monuments, locals/natives, etc., with suitably soothing background music is the hallmark of Tourism Video Commercials (TVCs). These TVCs serve to assist the prospective tourists ... -
DETERMINANTS OF SOCIAL MEDIA USE ACROSS TOURIST LIFECYCLE PHASES - AN EMPIRICAL INVESTIGATION OF TOURIST MOTIVES
(2016)Social media has now emerged as an essential tool for tourists looking to not just plan their next vacation but also to use it during their vacation and beyond. This paper has brought to the fore, the motives behind the ...