Quản trị sự kiện: Tài liệu gửi gần đây
Đang hiển thị mục 81-85 trong tổng 89
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Crisis Management in the Tourism Industry-The Role of Social Media Platforms
(2019)The tourism industry is highly susceptible to various forms of risks operating in the industry that occur and go unattended over a period of time. Social media could be effectively used to address the risks. Studies, ... -
It wasn't me, it was my festival me: The effect of event stimuli on attendee identity formation
(Elservier, 2017)Consumption of tourism activities plays a symbolic role in the formation of individual and group identity. However, research into specific tourism contexts is unequal, with live music and festival events often overlooked. ... -
Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty
(Elservier, 2017)Festivals provide economic, social and cultural benefits to the communities in which they occur, and contribute to event tourism and destination marketing. This research reports a meta-analysis of the festival literature ... -
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees
This article focuses on two under-researched areas of tourism management e the management of music festivals, and the influence of social media on customer relationships. In the new digital era of marketing communications ...