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dc.contributor.authorKotler, Philip
dc.contributor.authorArmstrong, Gary
dc.contributor.authorOpresnik, Marc Oliver
dc.date.issued2021
dc.identifier.isbn978-1-292-34120-0
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12627
dc.description.abstractThis print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
dc.format728 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectMarketing
dc.titlePrinciples of marketing
dc.typeBook
dc.description.version18th edition (global edition)


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