Marketing management : an Asian perspective

dc.contributor.author	Kotler, Philip
dc.contributor.author	Keller, Kevin Lane
dc.contributor.author	Ang, Swee Hoon
dc.contributor.other	Tan, Chin Tiong
dc.contributor.other	Leong, Siew Meng
dc.date.issued	2018
dc.identifier.isbn	1-292-08958-X
dc.identifier.isbn	978-1-292-08958-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12387
dc.description.abstract	This book is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
dc.format	xxvi, 845 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Management
dc.subject	Asia
dc.subject	Case studies
dc.title	Marketing management : an Asian perspective
dc.type	Book