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dc.contributor.authorKotler, Philip
dc.contributor.authorKeller, Kevin Lane
dc.contributor.authorAng, Swee Hoon
dc.contributor.otherTan, Chin Tiong
dc.contributor.otherLeong, Siew Meng
dc.date.issued2018
dc.identifier.isbn1-292-08958-X
dc.identifier.isbn978-1-292-08958-4
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12387
dc.description.abstractThis book is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
dc.formatxxvi, 845 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectMarketing
dc.subjectManagement
dc.subjectAsia
dc.subjectCase studies
dc.titleMarketing management : an Asian perspective
dc.typeBook


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