Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorArens, William F.
dc.contributor.authorWeigold, Michael F.
dc.contributor.authorArens, Christian
dc.date.issued2011
dc.identifier.isbn978-0-07-353003-1
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11774
dc.description.abstractKnown as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
dc.formatxl, 774 p. : ill.
dc.language.isoen
dc.publisherMcGraw-Hill
dc.subjectAdvertising
dc.subjectMarketing
dc.titleContemporary advertising and integrated marketing communications
dc.typeBook
dc.description.version13th edition


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Hiển thị biểu ghi dạng vắn tắt