Digital marketing analytics : making sense of consumer data in a digital world

dc.contributor.author	Hemann, Chuck
dc.contributor.author	Burbary, Ken
dc.contributor.other	Owyang, Jeremiah (foreword)
dc.date.issued	2018
dc.identifier.isbn	0-7897-5960-8
dc.identifier.isbn	978-0-7897-5960-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11410
dc.description.abstract	A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge
dc.format	xix, 252 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Internet marketing
dc.subject	Digital media
dc.subject	Social media
dc.subject	Management
dc.title	Digital marketing analytics : making sense of consumer data in a digital world
dc.type	Book
dc.description.version	2nd edition