Essentials of marketing research

dc.contributor.author	Hair, Joseph F.
dc.contributor.author	Celsi, Mary Wolfinbarger
dc.contributor.author	Ortinau, David J.
dc.contributor.author	Bush, Robert P.
dc.date.issued	2017
dc.identifier.isbn	978-0-07-811211-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9930
dc.description.abstract	This book delivers current marketing research topics and tools that marketers need to succeed. The authors' years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market-research tools and techniques. The text gives students a strong command of market-research principles while being concise enough to use alongside cases or projects.
dc.format	xviii, 414 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Marketing
dc.title	Essentials of marketing research
dc.type	Book
dc.description.version	4th edition