Essentials of marketing research
| dc.contributor.author | Hair, Joseph F. | |
| dc.contributor.author | Celsi, Mary Wolfinbarger | |
| dc.contributor.author | Ortinau, David J. | |
| dc.contributor.author | Bush, Robert P. | |
| dc.date.issued | 2017 | |
| dc.identifier.isbn | 978-0-07-811211-9 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/9930 | |
| dc.description.abstract | This book delivers current marketing research topics and tools that marketers need to succeed. The authors' years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market-research tools and techniques. The text gives students a strong command of market-research principles while being concise enough to use alongside cases or projects. | |
| dc.format | xviii, 414 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | McGraw-Hill | |
| dc.subject | Marketing | |
| dc.title | Essentials of marketing research | |
| dc.type | Book | |
| dc.description.version | 4th edition |