Public relations : strategies and tactics

dc.contributor.author	Wilcox, Dennis L.
dc.contributor.author	Cameron, Glen T.
dc.contributor.author	Reber, Bryan H.
dc.date.issued	2015
dc.identifier.isbn	978-1-292-06626-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9880
dc.description.abstract	This book uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
dc.format	xxvi, 598 p. : col. ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Public relations
dc.subject	United States
dc.title	Public relations : strategies and tactics
dc.type	Book
dc.description.version	11th edition