Creativity in product innovation

dc.contributor.author	Goldenberg, Jacob
dc.contributor.author	Mazursky, David
dc.date.issued	2002
dc.identifier.isbn	978-0-511-67490-7
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9852
dc.description	xiii, 224 p. : ill.
dc.language.iso	en
dc.publisher	Cambridge University Press
dc.subject	Marketing
dc.subject.other	Product management
dc.subject.other	Management
dc.title	Creativity in product innovation
dc.type	Book